Hero

A new man, the emergence of a hero. Discover Burberry Hero Eau de Toilette for men, the new masculine spirit of Burberry, that of a modern hero who asserts his freedom.

Burberry presents Hero, the first Burberry fragrance by Riccardo Tisci.
Burberry's vision of the modern Hero challenges traditional stereotypes of masculinity and encourages men to transform themselves, embrace their true selves, and reveal their best selves. Enigmatic and adventurous, Burberry Hero embodies duality: strength and subtlety, power and compassion, athleticism and creativity.

The Burberry Hero fragrance is a captivating blend of strength and freshness, symbolizing the duality of modern man between power and sensitivity.

Fresh, bright, and bold, this fragrance is enlivened by sparkling bergamot and invigorated by juniper and black pepper. Juniper, a classic British ingredient in the perfumer's palette, brings a vibrant freshness to the fragrance. The trail is extended by a trio of warm cedarwood oils sourced from three distinct mountain ranges: the Apalachicolas of Virginia, the Atlas Mountains of Africa, and the Himalayas of Asia.

Decorated for the first time with the TB monogram on its cabochon, the Burberry Hero bottle is a modern interpretation of the Burberry fragrance by Riccardo Tisci. Its angular shape is an abstract reinterpretation of a horse's hoof, engraved with the curved Burberry logo.