D by Diesel

D by Diesel, co-created with Gen-Z, is the new fragrance for alternative spirits, designed to act for a better future through its innovative and eco-responsible approach. Fresh and energizing, it adapts to your skin like your favorite pair of jeans.

D by Diesel is the new fragrance for alternative minds, designed to act for a better future, as universal as a pair of jeans. D by Diesel is the sensual olfactory interpretation of your favorite pair of jeans that gives everyone the confidence and freedom to act for change.

D by Diesel adapts and evolves with your skin.
- Immediately after spraying it, you feel the energy of spicy ginger and aromatic lavender from Provence.
- After a few minutes, the fragrance delicately evolves on your skin thanks to the freshness of the denim accord, like cotton.
- A few hours later, discover a more sensual and warm side thanks to the infusion of sustainably sourced Madagascar vanilla.

OUR COMMITMENTS TO A SUSTAINABLE FUTURE
Diesel is committed to innovating for a sustainable future. Our new fragrance has been entirely designed with a responsible approach, without compromising on quality.

Diesel is committed to ending the use of plastic by removing it from its outer packaging, creating a positive impact on our planet. The bottle inside is always perfectly protected, and together, we're limiting unnecessary plastic consumption.

The outer packaging is made of 55% recycled cardboard, the maximum rate we could achieve to guarantee the strength and safety of the product.
All D by Diesel bottles are eco-designed: they are refillable with our D by Diesel refill. You'll save 45% on glass, 43% on cardboard, and 75% on metal by using one 150ml refill and one 50ml bottle instead of four 50ml bottles.

The bottle is made from 25% recycled glass, a very high percentage in the perfume industry.

The fragrance is composed of two sustainably sourced ingredients, developed exclusively for Diesel: an infusion of Madagascar bourbon vanilla and a heart of Provençal diva lavender. The fragrance formula is vegan, with no animal-derived ingredients.